producer + photo editor


b. 1986, HK.


Madeline Kelty has experience as a producer and stock researcher. She currently lives in Santa Fe, NM, and is open to all opportunities including freelance assignments. Most recently she was Deputy Photo Editor at Outside magazine, responsible for: coordinating photo shoots, assigning photographers, producing photo essays, negotiating contracts, researching and purchasing stock images, maintaining the digital archive, and managing the department budget. She excels in a fast-paced, deadline-driven environment. Previous work includes: Smithsonian magazine, American Heritage Publishing, and the Woodrow Wilson International Center for Scholars. When she’s not working, you can find her and her sidekick, Basil, out in the mountains. 

Please get in touch with any questions or requests!

e-mail me:



Marketing Coordinator

Firefly Strategies // Santa Fe, NM // Sept. 2019 − Present

 create and implement social media content, email marketing, and press releases

 monitor and maintain client websites

 execute marketing initiatives outlined by CEO

 create marketing analytics reports for clients

 top edit social media postings for entire roster of company clients

Photo Editor and Producer

Freelance // Santa Fe, NM // Sept. 2018 − Present

 Managed social media accounts for clients

 Produced and assisted on still and video advertising campaign for Ski Santa Fe

 Assisted photographer on advertising campaign for bank

 Photo research for national publication

Deputy Photo Editor

Outside magazine // Santa Fe, NM // Aug. 2017 − Sept. 2018

 Produced covers, features, and multiple depart­­ments across 11 issues annually

 Coordinated photo shoots, assigned photographers, negotiated contracts, researched and purchased stock images, managed digital archives

 Maintained high standards while coming under budget annually despite budget cuts

 Reported directly to Director of Photography + Design

 Synched with international partners on foreign editions

 Supervised Senior Photo Editor, multiple freelance photographers, and researchers

Assistant Photo Editor 

Outside magazine // Santa Fe, NM // Nov. 2014 − August 2017

 Worked closely with the Senior Photo Editor on monthly magazine

 Responsible for photo research across multiple departments in 13 issues

 Introduced budget and contract management systems

 Negotiated with agencies, photographers, and agents to meet budget requirements

 Comfortable with quick turnarounds and tight deadlines

Art Services Coordinator

SMITHSONIAN magazine // Washington, D.C. // Nov. 2011 − Nov. 2014

 Responsible for researching, licensing and ordering photographs

 Managed photographer payments, budgets, and contracts

 Coordinated and assisted in production of iPad issues

 Reported to Art Director and Chief Photography Editor

Freelance photo editor 

Woodrow Wilson International Center for Scholars // May 2012 − Fall 2013

 Researched, licensed and ordered all photographs for center's magazine

 Coordinated delivery of high resolution images and credits to freelance designers

 Reported directly to Editor


Editorial Assistant and Picture Editor

American Heritage Publishing // Rockville, MD // Sept. 2008 − Oct. 2011

 Responsible for researching, licensing, and ordering images for 8 issues a year

 Reported to both Executive Editor and Art Director